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Strategy in Action

Sometimes the most helpful way to explain what we do is simply to show you. This space is where we share real examples from our work. A campaign that performed well. A piece of content that surprised us.

A small strategic change that made a noticeable difference. Short, honest, and practical. Not a dramatic case study. Just a look at what happens when the strategy starts to make sense.

​Why we share these examples

People often ask how certain things worked and whether they could apply the same ideas in their own business. So instead of keeping everything behind the scenes, we decided to talk through it in a simple, approachable way.

You will see:
- what we were aiming for - why we made certain choices - what happened afterward, including the lessons that came with it.
No exaggeration. Just clarity.

What To Expect

These pieces are not long marketing essays and they are not polished formulas. They are small snapshots of strategy in real life.

Ads, launches, content, adjustments to systems. Subtle things that quietly move the numbers in the right direction when they are done with intention.

Take What Helps and Leave the Rest

If something inspires you, that is great. If something does not feel relevant, that is completely fine as well.

Every business works differently, and that is exactly why we share these reflections.

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Strategy in Action: Local Home Improvement Business

This project started because things felt a little chaotic.

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First: make the numbers honest

Before chasing more leads, we focused on sorting the foundations.

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What actually changed Google Ads

After cleaning the setup, the quality of traffic became noticeably stronger.

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Meta Ads

Meta worked alongside Google to build awareness and enquiry flow.

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