Case Study
Strategy in Action: Local Home Improvement Business
This project started because things felt a little chaotic.
Google was doing one thing.
Meta was doing another.
The reporting felt confusing and a little overwhelming.
The business wanted clarity. A clear overview. And the feeling of,
“Okay, I actually understand this now.”
Our job was to organise everything, manage it calmly, and make the numbers feel human.
Three months. Steady, intentional progress.
First: make the numbers honest
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Before chasing more leads, we focused on sorting the foundations.
Tracking first.
Reporting second.
Then strategy.
Some conversions had been counted simply because someone landed on a page. Technically impressive. Not actually useful.
So we cleaned that up quietly (like finally sorting the kitchen drawer that everyone avoids).
Once that was fixed, we had data everyone could trust.
What actually changed
Google Ads
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After cleaning the setup, the quality of traffic became noticeably stronger.
We saw:​
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an increase of 11.09 percent in click through rate
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interaction rates climbing above 13 percent
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clearer intent from visitors landing on the site
And importantly, genuine enquiries and calls began to feel more consistent and more intentional.
Not loud. Not dramatic. Just strategy doing its job.
Meta Ads
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Meta worked alongside Google to build awareness and enquiry flow.
Across the campaign we saw:
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reach expanding month on month
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steady increases in engagement with creative
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strong performance from video over static content
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leads coming in at a sustainable cost
As tracking improved, we could clearly see which audiences and placements were worth investing in, and where we needed to pull things back.
(Always calm. Never chaotic.)
What this meant for the business
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The win was not just performance.
It was clarity.
They finally had:
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visibility over what was happening
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reporting that made sense
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structure around spend and decisions
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confidence that things were moving in the right direction
Fewer question marks. Fewer guessing conversations. More control.
"Expert management of our social media and Google channels in respect of improving our lead generation and client acquisition and easy to read and understand reporting on a monthly basis, with all requests dealt with promptly. All questions answered, however silly they may have been, without us feeling like we had bothered them. Got us first on Google in a crowded market, and quality leads too. Thank you."
In their own words
Exactly the experience we aim for.
Supportive. Clear. Never intimidating.
Our takeaway
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Good advertising strategy does not shout.
It is:
Clean data.
Calm structure.
Small refinements that add up.
Quiet progress. Sustainable results. A business owner who feels back in control.
(And yes, this one felt really good to work on.)